Free report · November 2026
Where is your country’s creativity waiting to be unlocked?
The Global Creativity Map 2026 compares what 130 countries create today with the conditions they have for creativity to grow. Worldwide, 25 points of creative capacity are still untapped. Inside the 8-page report:
- Where your country lands among 130, and whether it is running hot, untapped, or in balance
- Why Latin America holds the world’s biggest creative opportunity, and what the Nordics get right
- Three questions to take straight to your leadership team
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Why leaders should read it
Creativity drives your growth, yet almost no one measures it
We can measure every economy on earth down to the last dollar, yet nobody can tell you how creative the world actually is.
- AI is raising the stakes on human creativity. As AI makes content effortless to produce, the edge goes to organizations whose people are still creating.
- Your organization has the same gap. Some teams run hot, delivering results while wellbeing drains away. Others sit on untapped potential. The map gives you a simple lens to spot both.
- The conditions come first. The countries in balance show that high performance and high wellbeing grow together. That is a leadership choice, and it starts with trust.